Any small or big companies need analytics to understand the core of the business and work accordingly. Google realizes this importance and started producing the analytical numbers ever since its inception. Google analytics have to be monitored in an exclusive site after writing the script in your website’s coding pages. To simplify this job, WordPress plugins have come into existence as a website admin may not be a web developing expert. Just install a plugin and paste a simple tracking code and that’s it! Get access to the analytics and their sources! Focus on your strengths to make them stronger and on your weaknesses to overcome them. For readers’ convenience, we have listed the 5 best google analytics plugins for WordPress websites.
Google Analytics Dashboard for WP:
ExactMetrics curated Google Analytics Dashboard which is a free analytics plugin for WordPress. This was formerly known as GADWP. This plugin is apt for those web businesses which cannot spare much finances for analytics but still need detailed reports. This plugin displays data such as no of page views, bounce rate, organic searches, Locations, 404 errors, traffic, pages, etc.
Google Analytics Dashboard for WP also allows you to collect advanced numbers like no of downloads, affiliate links, custom events, dimensions, external links etc. by customizing the analytics tracking code through hooks and options. The users can ascertain detailed post reports as well as page reports. The plugin also empowers users to further scrutinize the data. This plugin works on a mobile too and supports AMP. The makers have developed the user interface just as the Google Analytics interface for better access. It has I million plus active installations to its credit and this whopping number shows its popularity in the segment.
GA Google Analytics:
GA Google Analytics is a light weight plugin and makes it extremely easy to add the Google Analytics tracking code to your website. It also gives you in-depth dashboard analysis. It has to its credit many advanced features to capture the analysis of your WordPress site.
GA Google Analytics is a lot more lightweight than MonsterInsights. Rather than giving you in-dashboard reports and other advanced features, GA Google Analytics is just focused on making it really easy to add the code to your WordPress site. You just need to add the property ID of Google Analytics in the provision to enable tracking. The plugin allows you to access universal analytics, Advertising analytics, link attributes, etc.
It blocks the attempt of tracking admin users and this is one of its kind features in this plugin. This prevents the manipulative practices of admins to enhance the numbers in their favor by including their own actions in the data.
If you are focusing on a light weight application that can add the tracking code, just go ahead and pick it up.
Google Analytics Dashboard Plugin for WordPress by MonsterInsights:
This plugin is widely popular across google analytics plugins on the WordPress repository. Therefore, it not only lets you add the tracking code to your website but also enables you view traffic analysis reports with in your site’s WordPress dashboard. The plugin also aids you getting benefited with in depth Google Analytics functionality.
You can add tracking code to your WordPress website in two different ways.
- Manually paste in the Google Analytics ID
- Authenticate the Google account with a social login
- Measures outbound link sources
- Custom dimensions can be created
- e-commerce tracking available
- Form tracking and analyzing is possible
The Google Analytics plugin has 400000 plus active installations. The plugin claims to have a simple set up in comparison to its counterparts. You have no worries of copying the code and pasting it anywhere. Your plugin does the job for you by logging in with Google and selecting the necessary website. It automatically includes the right code.
- Page views, bounce rate in the past 7 days, pages per session etc are the additional information the user can ascertain using the plugin.
- It rates the top traffic sources to your WordPress site and it is easy for you to understand where your clients belong to. Therefore, it allows you to work further to capture a bigger market share.
- As the content analysis is in detail, you will be able to understand your clients taste in the content you post. This allows you modify the content as per your clients’ taste.
- You can get the results more accurately as the plugin permits you to disable tracking for admins and editors allowing the real visitor be monitored.
- Mobile friendly optimization to view the dashboards from your cell phone.
Google Analytics Dashboard Plugin for WordPress by Analytify:
The plugin does not require any copying of codes manually like other plugins. it automatically adds the tracking code to your website with the help of 1 click authentication process.
You can track your website’s statistics and can have access to general reporting features. However, the access goes wide in the paid version plugin including the page views, list of countries that use your product in an order of top to bottom, social media numbers etc.
Real time stats, campaign stats to find out sources of your campaigning etc can be accessed.
- 1-click authentication
- Real time statistics
- WooCommerce friendly
- Social Media stats
- Simplified digital downloads
- Email notifications
These are our list of top plugins. let us know which one do you like if you have used any of them. If not, please install the free versions of the plugins to explore their functionalities. If you like them, you may get upgraded to the paid version pertaining to your budget.