Install Google Analytics using Google Tag Manager

Install Google Analytics using Google Tag Manager, in WordPress Websites

Instead of Directly installing Google Analytics in your Website, use Google Tag Manager.

If you install Google Tag Manager in your Website, you can add, edit, delete scripts from your Google Tag Manager, instead of modifying from your website.

one time installed Google Tag Manager in your website – and from Google Tag Manager can install a number of scripts by creating tags

Can install Google Analytics, AdWords Tracking, Facebook Analytics. They are some pre-build tags which makes easy to install some tools. or can use Custom HTML Tag to add scripts that are not pre-build in Google Tag Manager

install google analytics using google tag manager

So no need to modify your website each time when you plan to install some scripts tools. Setup as a tag in GTM. GTM loads those scripts Asynchronous ( it won’t stop other web assets to load until finish loading this scripts )

Sign up for Google Analytics

( If you already created Google Analytics tracking code skip this step )

Navigate to Google Analytics and click on signup

signup - form

Choose Website

Account Name –  An Account can have multiple Properties, Apps, and in that properties can have multiple Views). Properties & Apps is where Tracking code exists.

Website Name  –  for reference – Enter a name which makes it simple to identify your web property

WebSite URL  –  Enter your website URL, if you are using HTTPS, Don’t forget to select https:// instead of HTTP

Industry Category  – not mandatory, select the best match, this does not affect tracking and data collection.

Reporting Time Zone  –  Select your local time zone, so it make you comfortable to understand analytics report.

create account - sample filled

And then at the bottom of the page – click on “Get Tracking ID

Google Analytics - Tracking code

Tracking ID  – UA-115775302-1   useful to add analytics using tools, GTM

Global Site Tag (gtag.js)  – To add directly in your Website  ( we use GTM to add Google Analytics )

Did you noticed the Google Tag Manager Suggestion given in this page, if you have much analytics, tracking tags, consider using Google Tag Manager

Instead of adding Google Analytics directly on Website, We will use Google Tag Manager to install Google Analytics

At any time to Get the Tracking code

Install Google Tag Manager

Navigate to Google Tag Manager

gtm create account

Account Name  –  Add Account name for Reference ( An Account and then Container and then Workspace )

Enter the Account Name and choose the Country and click on Continue

gtm create container

Enter the Container name, choose Where to use the Container and click on Create

gtm code

Add this Google Tag Manager code in on your Website

The first part of the code is mandatory Add this in between <head> tag, as high as possible ( it will work even if you added in body tag )

And the second part is not mandatory, in case user disabled JavaScript this will be useful

Get Google Tag Manager Code at Any Time

Install Google Tag Manager code in WordPress Sites

It may be better to install using a plugin or if your theme provides a way to add Google Analytics or Google Tag Manager it will be the best choice to install.

To Add Google Tag Manager hard-coding

From the WordPress Admin / Dashboard

Appearance -> Editor -> header.php ( most themes add <head> tags in header.php )

gtm add in wordpress sites

Add “Script” part of the Google Tag Manager Code in head tag

gtm code - script tag

And add “noscript” tag part after the opening body tag

now Google Tag Manager Installed Successfully on Website

Connect Google Analytics to Google Tag Manager

Now we need to Connect the Google Analytics to Google Tag Manager. So that GTM Will load Google Analytics code Asynchronous

From the Google Tag Manager Container

gtm - new tag

Click on “Tags” from the left side menu

click on “New

gtm new tag configuration

click on “Tag Configuration” area and then click on “Universal Analytics

gtm add universal analytics

Track View – leave it as the page view, to track page views

Google Analytics Settings  –  Select “New Variable“, this is where Google Analytics have to link. If already attached then the select that variable.

gtm add google analytics variable

At the “Tracking ID” Add the Google Analytics Tracking ID.

Click on “Save”  ( Give a name to this Variable – something like  – your Google Analytics Tracking ID, or just give a name like Google Analytics Settings )

gtm all pages trigger

And then Click on “Triggering” Area

And Select “All Pages“, to trigger the event on All Pages ( or click on + to add Create new Trigger, All pages is build in Trigger )

gtm add google Analytics on all pages

Almost Done, before “Submit” the changes it better to test

gtm preview, submit

click on Preview ( at the top-right side )

In the same browser in a new tab, open your website. At the bottom of your web page, you can check the details of the Google Tag Manager and how it works.

gtm preview , new window

check on page view – event/summary, for what tags are fired, and check what Variables are available, Data Layer.

once done click on “Leave Preview Mode

Go Live

go live - publish or save

To make the change work, click on “Submit” and at “Publish and Create Version” add “Version Name” and “Publish

To just save the change but not willing to publish, “navigate to “Create Version” tab, add “Version name” and Create a Version.

After publishing the changes, Can view Analytics at Google Analytics Dashboard

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