Though WhatsApp has been powering billions of people across the globe in getting connected, the WhatsApp business version mainly focuses on connecting small and medium businesses with their clientele. Since the name suggests that it is a business version, WhatsApp people have equipped the app with a myriad of features that any business firm would look for! Some features exclusive to the business WhatsApp are greeting messages, quick replies, and away messages. It’s not an exaggeration to say that WhatsApp’s business account is a legitimate identity to any small and medium business. Consumers also trust a firm with a valid WhatsApp business account which contains the entire information about that firm.
Some developers exclusively craft plugins based on WhatsApp such as Click to Chat and Click and that is the aura of WhatsApp. If it is integrated with a web business, it can do wonders for the site. Quick replies, greeting messages and away messages are introduced to ease up the client network management thereby propelling product sales. The WhatsApp business account has transformed the communication segment so seamlessly just as the traditional WhatsApp has fueled the information technology domain. Earlier this month, we wrote about quick replies and how they work in making informative business. Today, let us learn more about greeting messages! We would promise to add an article about the away messages as well later this month.
How do greeting messages work?
Greeting messages may not be so essential in traditional WhatsApp accounts as informal messages also can work as they are all personal accounts. However, business accounts need formal touch in every communication attempt. Greeting people is inevitable. However, it may not be easy to connect to thousands of clients with a heart-warming greeting message. An automated greeting message where you can set the content of the message yourself is an amazing idea, isn’t it? Let us see how we can set these greeting messages. To understand this, we may need to know when do we send greeting messages!
When is the perfect time to send a greeting message to a client?
Greeting a customer every day would be too much intrusion into one’s personal life and creates a negative impact on business relations. Customers only want us to contact them when they need us. Contacting them in unnecessary times is a breach of their privacy and they don’t appreciate it. So it is apt to send greeting messages when they contact us for the first time through WhatsApp business account or after 14 days of inactivity in their chat with the site representatives. So, now let us check how to use the greeting messages:
How to use greeting messages?
As said earlier, WhatsApp business accounts automatically send greeting messages to the clients when they contact the website representatives for the first time with a message or after 14 days of inactivity in chat.
How to set greeting messages on a WhatsApp business account?
- Click on More options –> Settings –> Business settings –> Greeting message.
- Turn on the ‘Send greeting message’ option
- Write or edit the message by clicking on it
- Greeting messages are sent to the clients only when your phone has an active internet connection. Select whom to send the messages. Under Recipients, tap and choose between the available options:
Send the greeting message to everyone on the contact list who contacted you for the first time.
Send the greeting message to everyone who messaged you after the business hours
Send the greeting message to everyone present in your address book
Send the greeting message to everyone except a few selected members
Send the greeting message to selected recipients
Click on SAVE
The messages would reach those customers whom you have chosen. However, the criteria are the customer should be contacting the representatives for the very first time through chat or after 14 days of the previous chat.
Uses of greeting messages:
- To maintain formal business relationships
- Not to miss on leads that can be potential sales
- Powering customers with information
- Initiate a chat when the customer is hesitant
- Enhance client’s first impression with the help of a pleasant massage
Hiring huge customer care personnel attracts a huge investment too. Since the majority of the websites are start-ups, installing a business WhatsApp account can be a good cost-cutting measure. Since traditional customer care requires client relationship management equipment, an office set up to station this equipment, personnel to work on equipment, hiring support staff, etc. can be against budget-friendly investment. A smartphone, a business WhatsApp account and a couple of trained personnel would suffice a basic customer care setup. The Internet is all that matters. We have to remember that we are in an era of co-working spaces.
The number of downloads of the Whatsapp Business speaks volumes of how this app clicked with small and medium websites. Catering to the needs of customers in a miniature set up with almost no equipment is what is fuelling these apps. Since WhatsApp has brought in web-WhatsApp version long back, it can even be used on a laptop or desktop computers seamlessly.
If you have already been using a WhatsApp business account, do let us know what have been your challenges so far so that we can come up with an apt solution. If you haven’t set up an account yet, its time to set up one. All you need is a smartphone or a laptop or a desktop computer a WhatsApp number and that’s it! You are good to go!
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