Install Google Analytics using Google Tag Manager, in WordPress Websites
Instead of Directly installing Google Analytics in your Website, use Google Tag Manager.
If you install Google Tag Manager in your Website, you can add, edit, delete scripts from your Google Tag Manager, instead of modifying from you website.
one time installed Google Tag Manager in your website – and from Google Tag Manager can install number of scripts by creating tags
Can install Google Analytics, AdWords Tracking, Facebook Analytics. They are some pre build tags which makes easy to install some tools. or can use Custom HTML Tag to add scripts that are not pre build in Google tag Manager
So no need to modify your website each time when you plan to install some scripts tools. Setup as a tag in GTM. GTM loads those scripts Asynchronous ( it won't stop other web assets to load until finish loading this scripts )
Signup for Google Analytics
( If you already created Google Analytics tracking code skip this step )
Navigate to Google Analytics and click on signup
Account Name – An Account can have multiple Properties, Apps, and in that properties can have multiple Views ) . Properties & Apps is where Tracking code exists.
Website Name – for reference – Enter a name which makes it simple to identify your web property
WebSite URL – Enter you website URL, if you are using HTTPS, Don't forget to select https:// instead of http
Industry Category – not mandatory, select the best match, this does not affect tracking and data collection.
Reporting Time Zone – Select your local time zone, so its make you comfortable to understand analytics report.
And then at the bottom of the page – click on "Get Tracking ID"
Tracking ID – UA-115775302-1 useful to add analytics using tools, GTM
Global Site Tag (gtag.js) – To add directly in your Website ( we use GTM to add Google Analytics )
Did you noticed the Google Tag Manger Suggestion given in this page, if you have many analytics, tracking tags, consider using Google Tag Manager
Instead of adding Google Analytics directly in Website, We will use Google Tag Manager to install Google Analytics
Install Google Tag Manager
Navigate to Google Tag Manager
Account Name – Add Account name for Reference ( An Account and then Container and then Workspace )
Enter the Account Name and choose the Country and click on Continue
Enter the Container name, choose Where to use the Container and click on Create
Add this Google Tag Manager code in on your Website
The first part of the code is mandatory Add this in between <head> tag, as high as possible ( it will works even if you added in body tag )
Install Google Tag Manager code in WordPress Sites
Its may be better to install using plugin or if your theme provides a way to add Google Analytics or Google Tag Manager it will be best choose to install.
To Add Google Tag Manager hard-coding
From the WordPress Admin / Dashboard
Appearance -> Editor -> header.php ( most themes add <head> tags in header.php )
Add "Script" part of the Google Tag Manager Code in head tag
And add "noscript" tag part after the opening body tag
now Google Tag Manager Installed Successfully on Website
Connect Google Analytics to Google Tag Manager
Now we need to Connect the Google Analytics to Google Tag Manager. So that GTM Will load Google Analytics code Asynchronous
From the Google Tag Manager Container
Click on "Tags" from the left side menu
click on "New"
click on "Tag Configuration" area and then click on "Universal Analytics"
Track View – leave it as page view, to track page views
Google Analytics Settings – Select "New Variable", this is where Google Analytics have to link. If already attached then the select that variable.
At the "Tracking ID" Add the Google Analytics Tracking ID.
Click on "Save" ( Give a name to this Variable – something like – your Google Analytics Tracking ID, or just give name like Google Analytics Settings )
And then Click on "Triggering" Area
And Select "All Pages", to trigger the event on All Pages ( or click on + to add Create new Trigger, All pages is build in Trigger )
Almost Done, before "Submit" the changes it better to test
click on Preview ( at the top-right side )
In the same browser in a new tab, open your website. At the bottom of the your web page you can check the details of the Google Tag Manager and how it works.
check on page view – event / summary , for what tags are fired, and check what Variables are available, Data Layer ..
once done click on "Leave Preview Mode"
To make the change work, click on "Submit" and at "Publish and Create Version" add "Version Name" and "Publish"
To just save the change but not willing to publish, "navigate to "Create Version" tab, add "Version name" and Create a Version.
After publish the changes, Can view Analytics at Google Analytics Dashboard