How to add a contact forms to your WordPress website?

A contact form on WordPress sites makes it easy to index clients and maintain a network!
Contact form on Websites

Running a website seems easy these days. It may be easy because entrepreneurial costs have come down drastically due to the virtual nature of businesses. Investment on personnel, office set up, skill sets etc. have reduced to a great extent. However, the complexity of running a business still remains the same. Earning a reputation across global competitors is a daunting task and intimidates every site owner. Clientele is the most important element of every website and growing a network can take years from inception. It is not as easy as setting up a website by purchasing a domain and hosting. However, to overcome this situation, web experts have brought a technical solution to grow clients network. That is a contact form to ascertain client details. But it may be a tedious and expensive task to get a code written for setting up contact forms on the site! Not really!! We can show you how to add a contact form to your WordPress website easily!

Many people are not aware of the fact that there is a shortcut through plugins as they are used to utilize WordPress contact form without plugin. Relying on technology for solutions to complex problems is promising. Plugins are the best solution to many such issues. Now you must be wondering whether a plugin is available to substitute a WordPress contact form on your site. Yes! We do have such amazing plugins that can add a contact form to your website. Let us go through the process of adding a contact form to the website in this article and we will discuss about the best contact form plugins for WordPress websites in the next article. 

Importance of contact forms: 

Means of communication:

WordPress contact forms are the best means of communication as they allow the site visitors to contact the site admins. This way, the admins do not miss their clients by any means. 

Authenticity:

 Through a contact form, a site admin can create specific subject lines. This allows the clients to understand that the emails are coming from the specific site admin. They also have an idea why the email is being sent.

Security:

Forms allow site admins to keep their email ids protected from spammers. Spammers deploy robots to read your email ids to send their promotional stuff. Since the contact form does not reveal a site’s email id, no one can steal it. 

Informative:

The forms are informative and act as mediators between the site visitors and admins. Since the admin has an opportunity to choose the fields he/she want the visitors to fill up, it lies informative. This prevents a pitter-patter of emails between the site visitor and admin. 

Contact book:

Filled up contact forms are a potential source of network building as the client leave their emails and phone numbers in the form. Any admin needs the clients’ contact details for promotional activities. There are even Whats App chat connectivity plugins and social media connectivity. With this we can understand the importance of having contact details. 

However, trying to ascertain too many details through a WordPress contact form would be a spoiling customers’ privacy when they visit your site. Limited and best needed information such as phone numbers or email ids are enough but it should not be like a questionnaire. 

How to add a WordPress form plugin to your website?

Since we want to show this process through an illustration, we are taking an example of Contact Form 7 plugin. 

Log in to your site and reach wordpress dashboard

Click on Plugins → Add New → Search for Contact Form 7 in the Word-press repository

Adding the contact form 7 plugin to your site is simple!
Adding new plugin

Click ‘Install’ and then ‘Activate’ to install and activate the plugin.

This is how the contact form 7 looks like in the WordPress repository!
Contact form 7 plugin on WordPress repository

Once the plugin is activated, it starts showing up under the plugins on your site’s dashboard. 

You can find the newly added form plugin in the list of existing plugins on the dashboard.
Contact Form 7 plugin is visible on dashboard
A short code is to be placed where you want the contact form to appear and the code replaces the form
Short code to replace a contact form

Click on settings. You will find a short code. Copy the short code and paste on the pages or posts wherever you want a contact form. Click on view post and the form will be right there. It is as simple as that.

This is how a final form looks like after a short code is replaced.
Replaced contact form

It is also your choice to select the necessary inputs in the contact form. You can edit the short codes to add the necessary inputs to the form. We will give you a detailed explanation about these inputs in the next article. 

Now, it is known that you don’t need coding or a WordPress form builder to add a form to your site and all that is required is a simple plugin. So what is the reason for waiting anymore. Create a basic form on your site using the plugin. Don’t forget to text us about how adding a form has accelerated your client networking. Also let us know if you want to share any of your inputs with us on this topic and we would feel great to hear from you!



Best Google Analytics plugins for WordPress websites:

WordPress Plugins help evaluate the google analytics to understand the core of web business.
Plugins help evaluate Google Analytics

Any small or big companies need analytics to understand the core of the business and work accordingly. Google realizes this importance and started producing the analytical numbers ever since its inception. Google analytics have to be monitored in an exclusive site after writing the script in your website’s coding pages. To simplify this job, WordPress plugins have come into existence as a website admin may not be a web developing expert. Just install a plugin and paste a simple tracking code and that’s it! Get access to the analytics and their sources! Focus on your strengths to make them stronger and on your weaknesses to overcome them. For readers’ convenience, we have listed the 5 best google analytics plugins for WordPress websites.

Google Analytics Dashboard for WP:

ExactMetrics curated Google Analytics Dashboard which is a free analytics plugin for WordPress. This was formerly known as GADWP. This plugin is apt for those web businesses which cannot spare much finances for analytics but still need detailed reports. This plugin displays data such as no of page views, bounce rate, organic searches, Locations, 404 errors, traffic, pages, etc.

Google Analytics Dashboard for WP also allows you to collect advanced numbers like no of downloads, affiliate links, custom events, dimensions, external links etc. by customizing the analytics tracking code through hooks and options. The users can ascertain detailed post reports as well as page reports. The plugin also empowers users to further scrutinize the data. This plugin works on a mobile too and supports AMP. The makers have developed the user interface just as the Google Analytics interface for better access. It has I million plus active installations to its credit and this whopping number shows its popularity in the segment.

GA Google Analytics:

GA Google Analytics is a light weight plugin and makes it extremely easy to add the Google Analytics tracking code to your website. It also gives you in-depth dashboard analysis. It has to its credit many advanced features to capture the analysis of your WordPress site.

GA Google Analytics is a lot more lightweight than MonsterInsights. Rather than giving you in-dashboard reports and other advanced features, GA Google Analytics is just focused on making it really easy to add the code to your WordPress site. You just need to add the property ID of Google Analytics in the provision to enable tracking. The plugin allows you to access universal analytics, Advertising analytics, link attributes, etc.

It blocks the attempt of tracking admin users and this is one of its kind features in this plugin. This prevents the manipulative practices of admins to enhance the numbers in their favor by including their own actions in the data.

If you are focusing on a light weight application that can add the tracking code, just go ahead and pick it up.

Google Analytics Dashboard Plugin for WordPress by MonsterInsights:

This plugin is widely popular across google analytics plugins on the WordPress repository. Therefore, it not only lets you add the tracking code to your website but also enables you view traffic analysis reports with in your site’s WordPress dashboard. The plugin also aids you getting benefited with in depth Google Analytics functionality.

You can add tracking code to your WordPress website in two different ways.

  • Manually paste in the Google Analytics ID
  • Authenticate the Google account with a social login

Special Features:

  • Measures outbound link sources
  • Custom dimensions can be created
  • e-commerce tracking available
  • Form tracking and analyzing is possible

Google Analytics:

The Google Analytics plugin has 400000 plus active installations. The plugin claims to have a simple set up in comparison to its counterparts. You have no worries of copying the code and pasting it anywhere. Your plugin does the job for you by logging in with Google and selecting the necessary website. It automatically includes the right code.

  • Page views, bounce rate in the past 7 days, pages per session etc are the additional information the user can ascertain using the plugin.
  • It rates the top traffic sources to your WordPress site and it is easy for you to understand where your clients belong to. Therefore, it allows you to work further to capture a bigger market share.
  • As the content analysis is in detail, you will be able to understand your clients taste in the content you post. This allows you modify the content as per your clients’ taste.
  • You can get the results more accurately as the plugin permits you to disable tracking for admins and editors allowing the real visitor be monitored.
  • Mobile friendly optimization to view the dashboards from your cell phone.

Google Analytics Dashboard Plugin for WordPress by Analytify:

The plugin does not require any copying of codes manually like other plugins. it automatically adds the tracking code to your website with the help of 1 click authentication process.

You can track your website’s statistics and can have access to general reporting features. However, the access goes wide in the paid version plugin including the page views, list of countries that use your product in an order of top to bottom, social media numbers etc.

Real time stats, campaign stats to find out sources of your campaigning etc can be accessed.

Features:

  • 1-click authentication
  • Real time statistics
  • WooCommerce friendly
  • Social Media stats
  • Simplified digital downloads
  • Email notifications

These are our list of top plugins. let us know which one do you like if you have used any of them. If not, please install the free versions of the plugins to explore their functionalities. If you like them, you may get upgraded to the paid version pertaining to your budget.

What are Away Messages on WhatsApp Business & how to set them?

Away messages inform the clients about our business timings and other schedules!
Away Messages are informative

WhatsApp business has been proving itself as a customer care platform for many small and medium websites off late. Since WhatsApp has included many features in the business version that the traditional app does not have, it has been doing wonders. However, many users struggle to utilize the features despite their user-friendly properties due to lack of interest or time. As there are many YouTube videos and posts explaining how to set the greeting messages, away messages and Quick replies, it is very easy to make some changes in settings to avail the features.

We on behalf of Holithemes.com have attempted to write on these 3 main features, Quick replies. Greeting Messages and Away Messages. Since we are done with the first two topics and published them on our site, the third attempt is on setting up away messages. To know the set-up procedure of these messages, first, let us understand what the away messages actually are?

What are Away Messages?

No matter what, every business has some off hours or situations when they are unable to reply their customers on messengers or chat bots. However, replying customers is considered the best practice in staying in touch with them. Customers may get disappointed if no one answer them till the next day or some time. If you are engaged in a work and are unable to reply to messages or if it is out of the office word window, you need not refuse customers. In turn, you can politely reply them that you don’t work in that time. You may wonder that in this time, you can positively reply the customer. But mind you, you are not writing this message live. You set some pre-written messages that speak to the customers on your behalf in the off hours. Isn’t it an interesting feature in business WhatsApp? 

Many of the websites are using WhatsApp plugins such as click to chat and click to stay connected with their customers on WhatsApp. So, it is mandatory for small and medium businesses to count on Away messages to keep the customers in track.

How to set Away messages?

To set away messages:

Click on More options –> Settings –> Business settings –> Away message

Turn on the option “Send away message”

Click on the message to edit it –> OK

Tap and choose among:

  • Always send to send the automated message at all times.
  • Custom schedule to send the automated message only during specific times.
  • Outside of business hours to send the automated message only outside of business hours. (Note: You will find this option only when you have set your business timings in your business account profile. If your business timings are not set, you will not find any such option)

Under Recipients, click and select between:

  • Everyone to send the automated message to anyone who messages you after business hours.
  • Everyone not in address book to send the automated message to numbers that aren’t in your address book.
  • Everyone except… to send the automated message to all numbers except a select few.
  • Only send to… to send the automated message to select recipients.

Click on Save once you have selected the option

Gutenberg plugins enhance web developing dynamics:

Make use of the numerous blocks of Gutenberg plugins for crafting beautiful pages!
Gutenberg plugins have blocks for added functionalities

Reading this title, people must be wondering what could be those plugins Gutenberg editor may need after all its innumerable functionalities. It would be a mistake if we think that the Gutenberg editor is the perfect one and does not need any additions. still, many people like classic editor despite Gutenberg’s features. So, here is a list of the best WordPress Gutenberg plugins to propel the functional options of the editor and assist you in crafting the best content.

The new editor shows us an all-new way of adding WordPress content. Users’ experience efficient content management at a fast pace with the block game and has its fair share of possibilities for development. While Gutenberg was available as a plugin in the beta version, developers have launched plugins basing on it. This a classic example to explain the worthiness of the new editor.

Getwid Gutenberg Blocks:

As the name suggests, this plugin has the list of assorted blocks for Gutenberg in its kitty. They are currently 24 blocks and many blocks are yet to be released. These fast-paced blocks are user-friendly if you want to create new pages for your site.

Various Blocks in the plugin:

  • For instance, you can use the heading block to create customized headings for your page’s content in different fonts, colors, and patterns.
  • Or you can create multiple blocks sections of your page or its content with the help of section block.
  • The Instagram block allows you to add any Instagram pictures or videos to your site and the banner block makes it possible to create banners both in static and animation patterns.
  • Google maps block allows a display of attractive maps on the site pages if you have a related website.
  • You can even import content on your site from absolutely outside platforms without even
  • As part of this plugin’s job, you can have a huge icon collection to choose from by using the icon and the icon box blocks. Sport an icon on your site’s pages along with some interesting content to promote your site’s products and services.
  • Clients’ Testimonials can be added to your site’s pages with the help of the testimonial block in an easy-to-do manner.
  • You can add facebook, Linkedin, Instagram, Twitter, etc as widgets on your site with the help of social links block.
  • Button group, price box, image slider, progress bar etc are the other varieties of blocks.

Builder Blocks are page building blocks for Gutenberg:

  • You can create beautiful content with the help of builder blocks plugin which comprises of some exclusively crafted blocks for building purposes. Though there are default blocks in the editor already, these blocks come with additional and advanced functionalities.
  • To explain in detail, let us take an example. The default block available in the editor is text block and it allows changing the text and color of the background. Similarly, you can change the overlay color with the help of the cover image block.
  • You have three other blocks to curate custom content in a beautiful manner. The social media icons block makes it easy to create social sharing options that in turn boost your site’s promotions.
  • The Gutenberg add-on blocks are absolutely free and are easily available for download. It consumes very less disk space comparatively and aligns with your WordPress website softly.

The new add-ons for Gutenberg editor:

  • If you are looking at value blocks to custom your content pages, this plugin is the right one to land on.
  • The block concepts are just perfect for page building and can be customized for ultimate page building. The plugin is available for download at the plugin repository of wordpress.org.

WooCommerce Product block:

  • We all know that e-commerce is ruling the world currently ever since Amazon has created a stir in the domain. The past decade has legions of e-commerce sites and is still witnessing mushrooms of new sites. In such a scenario, how can we ignore WooCommerce?
  • The plugin is one of the best ones for incorporating e-commerce features on your site. It lets you craft energizing content with text and multimedia. You can also add a block with product details. You read that right!
  •  Wootenberg enables you to do that. The plugin includes a new block that lets you showcase a product on a page or a post. The plugin helps you display a single product or a group of products that are related to each other by applying the relevance filter. You can search or filter the products basing on the tags and categories, analytics numbers or sales stats, etc
  • Additionally, you can also feature a group of products that are completely unrelated by selecting them individually. You can also select the order in which the products and services should line up.
  • You can feature a product image with the name of the product below it using a product block of Gutenberg. Price, its functionalities, ‘add to cart’ button, can also include the block without having to go for coding business all over again. The plugin equips users with sample data to specify how the product block will look. View post is an example of this. With this, you can meddle with the available options and make it a better post.
  • It is just like viewing a post in between while it is still in the posting mode. View the product display even before it is not live. This allows corrections and enhancements to the product page. Isn’t it a great idea when the product display gets messed up?

Gutenberg Atomic blocks:

  • The block centric editor Gutenberg is already alluring us with a variety of blocks for adding different forms of content. The plugin has all the basic blocks and you can craft amazing pages with effective multimedia for your website. It is apparent that the increased number of blocks means higher possibilities and more beautiful content.
  • Raise the altitude of your editing experience by creating more content with added blocks. Author profile blocks, inline notice block, share icon block, call to action block, etc are all-inclusive of a plugin now and need not be included with the help of HTML coding.
  • These added functionalities will enable the user to create insightful content in a simplified manner. Let me quote some examples for a better understanding. You can add a Facebook widget with the help of social media blocks or if you want to boost your customer care department, you can add a call to action segment with the respective block. Similarly, you can add an author column with the author block or comments section and many more.
  • Some blocks may not be useful regularly but when they are needed, their usage is enormous. Once such a block is the post grid block to display the type of grid in which the content is posted online. You can customize these blocks also. Wondering how? The best of all blocks is the container block.

Container Block:

This amazing block enables you to combine different blocks of your choice into one block to gain the properties you actually want to acquire for content creation. Publishing blocks are also the result of atomic blocks. A drop block, testimonial block as we discussed earlier, an accordion block, a button block to create customized buttons, a space block, etc. are many other functionalities hidden in these blocks.

The big manager plugin for Gutenberg:

  • This plugin has unique functionalities and it would enable you to manage the activities of Gutenberg editor. You can disable the editor for certain posts or all posts, certain pages or all pages or certain types of posts.

Manages Page Builders

  • While you have installed page building plugins such as the Elementor or Beaver or Divi to create pages, this plugin still helps you. You may want to keep the Gutenberg editor off duty. You can select some blocks which are not useful for you with the page building plugins on board and disable them with the help of the manager plugin.
  • Simultaneously, you can opt to disable the Gutenberg editor for particular users. The plugin can be utilized creatively and is of magnificent utility even though the Gutenberg editor is the default editor now. Counting on the usage of the plugin even after Gutenberg has become the official editor, the plugin team is planning to release some more blocks that have varied functionalities.

The Map blocks for Gutenberg:

Inserts Google Maps:

  • This segment may not need a big introduction as the name itself suggests that this block is related to maps. You are pretty much right in guessing the functionality. This block helps you in inserting a map into the page’s content.
  • There was an earlier version to this that had no big utilities other than the basic map inserting job. But this one has multiple settings as options making it a big-time use as the majority of the websites insert their maps on the websites.
  • Once installed and activated, this block allows you to view a Google map on your site’s page. You can choose the settings to show the address through the map or multiple addresses relating to your acquaintances.

Map Zoom in & Zoom out:

  • The API key can be set for all the inserted maps and it will display the maps on various pages of the website of your choice. The site visitors can even zoom in and out on the maps to get to the accurate detailing of searching your place. The maps inserted can be set in sizes and height also to accommodate on the page along with other contents.

Gutenberg itself as a plugin:

Many people must be wondering why anyone needs Gutenberg as a plugin when it is the default editor. As stated earlier, there are few people who still want to use the classic editor. Such users can install the classic editor as a plugin. But they may still have some areas where they require the functionalities of Gutenberg. Such instances may demand an exclusive plugin for the Gutenberg editor.

WordPress made Gutenberg a default editor:

But this is very less used as a plugin after it has been roped in as the default editor. Initially, WordPress released the Gutenberg as a beta version plugin for testing purposes as this was free to download and test. After it got positive reviews, it was launched officially.

Advanced blocks for Gutenberg:

  • This plugin inclines towards being a little extra than the usual one with added blocks. This is actually a cluster of few very advanced blocks including some crucial management functionalities. The plugin is divided into some crucial segments. Additional blocks:
  • Post links, warning blocks, info blocks, message boxes, contact blocks, show notice blocks, etc are these additional ones and are useful for customization and adding appeal to the content.

Settings for Deactivating:

Agreed that there are too many blocks with vivid functionalities. But how many of them do we use regularly? The websites are of different products and services and each of the sites may not require all of these blocks. So, you can deactivate the blocks that you don’t need in your Gutenberg editor. Users can manage activation and deactivation from this.

Settings:

Management of various blocks is possible from the settings page. This is a simple one-stop-shop for all the blocks and their activities.

Extensions:

You will be surprised to know that you can create your own blocks. Yes! Such blocks can be registered through this extension.

Activate, deactivate, create new and so on! Add every small element to your page using the blocks of Gutenberg plugins without having to run for codes and developers! That is the beauty of Gutenberg blocks. Don’t fix the existing ones. WordPress is adding more of the blocks every now and then to the default editor and so does the new plugins keep entering the market based on the Gutenberg editor.

Do let us know which one do you like the most and dislike the most. Please write a feedback to us in the messages column below!!

CLICK TO CHAT & CLICK

Click to Chat and Click are the most famous Whatsapp plugins for WordPress!
CLICK TO CHAT & CLICK

CLICK TO CHAT

Holithemes have developed Click to Chat WhatsApp plugin for WordPress sites to get in touch with the customers. This plugin has to its credit 100000 + active installations on WordPress repository and is successfully marching towards its next milestone. This is a free plugin powering unlimited small and medium websites with customer connectivity.

CLICK

The worthy free WhatsApp chat plugin has a pro version CLICK for extended utility and is quite affordable. Besides, CLICK has extended features that can boost sales once installed on a WordPress site.

Many users of click to chat have been asking me for the extended features of the pro plugin. I decided to list them today! Let us go through the extended features in the pro plugin.

Extended features of Click in comparison to Click to Chat:

Click to chat has WhatsApp chat and group chat features and the pro plugin has share features also. Users can share the product names and descriptions across their friends and families.

Click to Chat has 9 styles to display the WhatsApp icon and users can customize Style 99 of the 9 styles only. Users can customize all the 8 styles of Click.

Additionally, the users can display the plugin in the same position on both the mobiles and desktops where they have set it initially. However, you can set the icons on different positions on mobile and desktop if you use the pro plugin.

Click to Chat has Google analytics and Facebook analytics whereas Click has Google analytics Facebook analytics and Facebook pixel.

Extra Features in CLICK:

The site admins can display the WhatsApp icon after some time of entering the webpage(The amount of time is admins’ choice). This prevents the client from landing on WhatsApp without reading the content.  

WooCommerce is an additional feature on click. Users can set an exclusive pre-filled text and can customize the WooCommerce display styles.

The product name can be displayed on a pre-filled message along with the URL of the page the user is clicking from.

Site Admins can hide the WhatsApp icon in specific time ranges and specific days as well when they go offline or beyond the work timings

Therefore, the free version of this Whatsapp plugin has been aiding thousands of websites in being active on the customer front and so does the CLICK. Hope everyone likes the plugins. The users can get an upgrade to a paid version if the free version seems useful. Please do write to us about your feedback for the products as your words help us improve our services.

What are WordPress shortcodes?

Sense of comfort has been the main motto behind huge technical inventions. We cannot imagine getting up for a little walk to increase the television volume after the remote controls have barged into human lives. This would be an amazing example of WordPress shortcodes. Be it WordPress or a television, users want a sense of comfort in every aspect. These are tiny code bits that enable you to perform an array of tasks with very little effort.

WordPress 2.5 has been the first venue of these tiny codes to help people perform the common tasks easily without having to go for code writing business. When it comes to incorporating a few elements on web pages or posts, a programmer needs to write code. Shortcodes help fulfilling the task directly. You can embed videos, files or create elements of a post without writing complicated code. A simple code replaces a big task.

Example:

We are quoting an example of Click to chat WhatsApp plugin for WordPress. This amazing plugin has many shortcodes to change the way the WhatsApp icon is displayed among its 9 styles or the position where the icon should be displayed on the site etc.

The below shortcode is to display the green WhatsApp icon right adjacent to the CLICK TO CHAT name on its page.

Shortcode : [ht-ctc-chat]

Plugins have inbuilt wordpress shortcodes
Shortcodes for CLICK TO CHAT plugin

Shortcode with attributes of style and position:

[ht-ctc-chat style=1 position=fixed top=20% right=60%]

Shortcode enabled looks like this
WordPress Shortcode enabled on a page

Apart from being in the plugins such as click to chat shortcodes and WooCommerce shortcodes, these tiny code bits are inclusive by default in WordPress. Tasks that can be performed using these shortcodes are part of the plugin’s functionalities if they are part of the plugin as shown in the above example. For WordPress built-ins, shortcoding can be done for galleries, videos, audio, embed, etc.

WooCommerce shortcodes or WordPress shortcodes, these code snippets simplify the process of adding features to WordPress pages. Users can directly add HTML dynamically into the post. This avoids coding language which is Greek and Latin to many web users as they are not developers themselves.  

Do remember to let us know how you liked the article. We wait for your feedback when you add shortcodes with Gutenberg editor.

Are SEO keywords necessary in an article?

Google's powerful Artificial Intelligence identifies the awkward stuffing of SEO keywords!
No particular strategy is a win-win strategy

Writing content for articles is not a new thing! Millions of articles were written by thousands of writers so far. But those writers never struggled for SEO keywords as the current generation writers do. It is because, earlier, articles were published in books, newspapers, magazines etc. The writers were free to choose their topics and patterns of writing as these print publications had no need to pass through search engine crawlers. It is actually sickening to STUFF inappropriate words in your article abruptly on the name of keywords to attract search engines and almost every writer feels this. It is just an obstacle to the flow of thoughts or words and the writers get restricted with keyword practices. But how far is it fair?

Why do search engines require keywords?

Google wants its users to get the right information for whatever topic they browse. It always wants to make the best article or a piece of content available for the users. Google’s artificial intelligence (AI) is equipped in such a way that it almost thinks like a human being. Suppose, a user clicks on an article and quits it after a few seconds without completing the reading, Google understands that the article does not have the necessary stuff the user is looking for and it ranks down the article.

In the process of identifying the best content for users, Google tries to measure the relevance of the article to the title by checking the keyword density. Since Google’s AI cannot read and understand an article, it tries to pick the words matching the relevant keywords of the article. As far as Google’s AI has progressed, this is the best practice, isn’t it?

Can an article with keywords everywhere rank for sure?

The answer would be a big NO! There are web-admins who frame write-ups with stuffed keywords and LSI keywords although it doesn’t make sense to attract search engine crawlers. But it is GOOGLE buddies! It deciphers the ill intent and will penalize such practices. The big head needs uniqueness and identifies it basing on many associated elements such as bounce rate, average time spent etc. Few users read a write-up completely and it ranks the content up. Similarly, it never encourages plagiarism and pulls its wrath for such attempts.

Why are keywords and LSI keywords stuffed in content?

Online web businesses need visitors for user engagement on their sites. You know how difficult it is to market a product or a service these days. Few website managers follow all kinds of means to attract users. They stuff keywords everywhere to get into the crawl of search engines.  If the entire article is filled with keywords from beginning to the end, does it rank top? It doesn’t matter to the web big brother!! Google is aware that asymmetrically scattered keywords are usually part of genuine articles. In the urge of gaining more customers, web managers marketing people follow standard operating procedures to be SEO friendly.

It’s a simple fact that 100 articles posted on a particular topic won’t all of them be on top but marketing matters be it paid or organic. A highly ‘l stuff can only achieve potential leads or else unnecessarily increase the bounce rate.

How result oriented are the keyword finders?

I don’t mean to say that keywords are not required for an article. The right keyword at the right place to ascertain the right meaning to add value to customers’ interest! It apparently ranks up! Keywords should be an integral part of the article to communicate the actual topic to the reader. But they should not dominate the write-up just to attract the search engines.

Keyword finders have undoubtedly got value in finding appropriate keywords. But ultimately, the relevance of the article is a win-win strategy that never fades off. There is no particular strategy to earn readers’ interest. You need a genuine intent in posting the stuff in your client’s best interest.

A genuine article focusing on the title automatically has the right SEO keywords without artificially stuffing. English language experts drop their jaws reading those illegible pieces of framed words published on the name of articles. In spite of posting stuff to attract search engines, experts suggest posting meaningful content to add value to the users.

Conclusion:

SEO keywords win the race but actual products and services grow your online businesses. So, choose your take wisely!!

Don’t forget to leave your feedback for this article as it has been written with no particular SEO strategies! Just a genuine intent to help the readers with the right approach!!

Writing a blog post on WordPress Gutenberg editor is easy!

Gutenberg makes it extremely easy to write a blog post with assorted blocks!
Writing a blog post on Gutenberg is simple like never before

It’s easy to own a website these days. Purchasing a domain name and hosting space are the only mandatory expenditures at the beginning. Many WordPress enthusiasts write content for their sites themselves and market them too to avoid the expenditure of hiring content writers and digital marketing experts. Since free WordPress themes and plugins such as WP-Shapes take care of the ambiance part of a website, there is no much designing and developing expenses to be incurred. If the site gets expected attention and starts minting coins, then the admin may go ahead and hire specialists.

WordPress’s new inbuilt editor Gutenberg makes it all easy to add blog posts and others to your site’s pages. As the popular saying suggests, Content is undoubtedly the king of marketing. If you want to write a piece of content on your site, just understand that writing a blog post on WordPress Gutenberg editor is easy!!

People who are used to the classic editor need not worry as Gutenberg is much simpler than its previous counterpart and hence has replaced it. If you still want to go for the older version, WordPress kept it available in the form of a plugin but Gutenberg is an updated version undoubtedly. Be assured that you will come to know about the basics of writing your first article on WordPress Gutenberg editor. If your article is ready, we can go ahead with posting it!

Know your WordPress Gutenberg editor:

Gutenberg is the new default editor of WordPress which has replaced the very famous classic editor. Though the previous version is available through the plugin, experts foresee its phase-out eventually making it difficult to find support as well. As early birds get quick worms, it is better to learn the new editor. Gutenberg empowers the new bees of WordPress with customizing options.

You will be mesmerized to know that Gutenberg allows you to use an exclusive block for every aspect of post or page. It may be a little chaotic for the classic editor users but you will find it convenient to use the new one after exploring it.

Why should one use Gutenberg for writing a blog post on WordPress site?

WordPress has left Gutenberg as an open-source free plugin initially for testing. By then, there were many issues uncorrected and unfortunately, the new editor opened to reviews with huge negative feedback. Eventually, the makers started correcting each of the hurdle users were facing with the editor. Some experts still feel that there are impending issues with the new editor but none of them are worth bothering in comparison to its user-friendliness. Its functionalities are way ahead than the classic editor that you start overlooking Gutenberg’s negative aspects

How to write a blog post on WordPress Gutenberg editor?

On the WordPress site dashboard, click on PostsàAdd New

You will find a plain page where you need to add the post. The first thing to add is the title apparently. The default option for the title is H1 as it has to look bigger and write the title in the ADD TITLE box.

Once you save the title, you will find a permalink above the add title box which is the link of your post with which users can get on to this page. You can even edit the link. Your post’s URL should speak for its content.

On the right side of the editing page, you will find a menu. You can set the time and date for your post to publish automatically by clicking on Immediately beside the option publish.

Set the exact date and time you want your post to get published without your effort. You can make it a habit to maintain a specific time of the day, week or month to publish your posts in order to make your audience identify the time you post your stuff.

Set categories and tags to help your audience reach their desired posts. This is a more specific approach to enhance the reach of your posts.

What does a Gutenberg block contain?

The Gutenberg block comprises of many elements to enhance the written post in terms of user-understanding
Gutenberg Block

Paragraph: This block helps in adding a paragraph of written content.

Heading: Heading can be added using this block in 4 sizes H1, H2, H3, H4

Cover: You can add text on an image

Shortcode: Add shortcodes pertaining to the installed plugins. WordPress also has a default shortcodes.  They simplify the routine job without having to go for modifications in the theme.

Gallery: This helps while selecting a picture from your system’s gallery. You don’t have to visit the gallery of your PC as this shows it upfront.  

YouTube: Pick the URL of a video you want to add to the post and embed it in the YouTube function. Your video is right there in a few seconds.

Video: You can add video from the gallery by entering the URL

Image: Add pictures using this block in an easy-to-do manner

Button: Add a button by inserting a link of the most visited site.

This box has an extended menu with many other functionalities in the form of blocks. Each of them is as easy as the above elements are.

This is it! Yes, it is! Simple isn’t it? There must be a strong reason why WordPress has replaced the classic editor with Gutenberg! This is the reason as it is extremely easy to build pages and add posts to them using the new editor. I hope this article is insightful on Writing a blog post on WordPress Gutenberg editor!!

User engagement is a key to successful website! How to increase it?

User engagement creates a buzz thereby leading to great sales!
USER ENGAGEMENT MAKES FRUITFUL BUSINESS

We all know that web platforms are virtual in nature and they exist without physically existing at a geographical location. Any business physical or virtual needs customers. Acquiring customers is the most difficult job for any website management. A decent user engagement can make your business stand out amongst the lot. Users judge a site on the basis of its clientele and this is an average mindset when it comes to assessing the quality of a site. So, what exactly is an engagement? Let’s get into the inside story!

Generated events, number of visits on a site etc. help the search engines locate your site. Though many believe that optimizing search engines by stuffing keywords is the best strategy in getting reader attention, client activity can be attributed to a site’s success according to experts. However, the conversion rate for the happenings depends on how smartly the management brings out optimizing solutions. But you have any idea how to optimize?

Well, there is no particular strategy! Even if it is a physical shop, people around its vicinity should know that there is a new shop. People visiting the shop starts on a slow note and increases gradually. Parallelly, advertisements such as brochures, pamphlets etc. may be required to let people know that there is an enterprise in the vicinity. It is a similar process for a web platform as well. Visitor engagement is the best way to get highlighted as these little engagements may fetch your site its potential leads. Industry experts listed few solutions to enhance user engagement!

Best tips to increase user engagement:

Install a WhatsApp chat plugin on your site: Since the majority of the sites are empowered by WordPress, the website making platform maestro offers amazing free and pro plugins for WhatsApp chatting. Ex: CLICK TO CHAT, CLICK, etc. Users’ queries can be instantly resolved on chat conversations. Though chatbots are available, users may find WhatsApp the most interesting platform. Try these plugins that can instantly increase user engagement.

Speedy loading:

If your site takes it too long to load, users may leave the site immediately thereby increasing the bounce rate. Install a good cache plugin on your site from the 5 best WordPress cache plugins to enhance its loading time. Loading issues may drive users nuts. There are some other aspects that irritate users. Let’s have a look at them.

Make navigation easy:

Keep the website structure simple and easy to navigate. Too many elements and complex themes make the website look congested and users may feel claustrophobic. Specify the categories and tags to make it better in terms of understanding

Post related content:

Google always wants to empower its users with the right information. Hence, it keeps analyzing the posted content. Keywords and LSI keywords are always meant to understand that the site admin is posting relevant content that is user-centric. If Google’s Artificial Intelligence picks out content to be unrelated, there is every possibility that it penalizes the website for posting spam. When the content is user-friendly, apparently, there is a pitter-patter on the website and Google crawlers identify it. However, it is also mandatory that good content also needs marketing.

Internal linking:

To increase customer engagement, try to link the various pages content on the same website with each other by inserting links relevantly.  Not to forget that Google demands relevance in every corner of the content. Links guide the users to other pages of your site thereby increasing the time spent on the website.

Bounce rate may take a toll:

Knowledge about the bounce rate is necessary for those who are in a business with customers! A user visits a site and immediately exits it, Google considers this activity as a bounce as the user’s requirement is not fulfilled and hence, he/she exits immediately. Google always rewards those pages which fulfill the information thirst of the users. The high the bounce rate, the lower the website ranking is. A higher bounce rate denotes that yours is a boring website to the users and it needs a drastic transformation.

Experts opine that there is no particular strategy to impress the search engines. It changes with time and situation. Unique approach and creativity rule the marketing domain. Keep exploring ways of increasing user engagement with relevance. Precise and informative content attracts the users highly be it pictures, videos, written content or infographics. Convince your users with the information you post and reap the harvest. Try these tips in the process of making your website user engaging and do let us know how it works for you in the messages section below.  Your feedback is extremely important for us in creating better products, services, and posts.

Online website support for WordPress sites need the best means of communication:

Customers can make or break your business!! This might be a common stuff we have been hearing from ages. But what this literally means is only understood by those who have lost their businesses due to a lack of retaining skills. Acquiring the customer base is an extremely difficult task for any business. It takes years to establish a client base. If acquiring a customer base is the first crucial task, retaining them is an equally important mission. If we analyze the site analytics, the bounce rate keeps intimidating the site admins. One of the main reasons for the high bounce rate can be attributed to the lack of customer support. If your business demands the clients to expect online support website admins have to maintain an online support system to keep their customers engaged.

Customers can make or break a business. Online website support can help make your business!
Online website support for your site

Attending customer queries or answering the messages section below the content posted pages is essential in business building. You never know a potential query answered properly may convert into a sale. After-sale support is essential too to increase the retention rate. Let us check out what the means of communication are. Contact web customers in a way that is easy for the clients and to the admins as well.

1. WhatsApp chat:

WhatsApp chat has been the phenomenal method of staying in touch with customers of late. We all know how popular WhatsApp has become these days as a method of staying connected with friends, family, and acquaintances. Web-owners lately realized that this can-do wonders for online sites too. Software programmers have been making interesting plugins incorporating WhatsApp concept in them.

Example for WhatsApp plugins:

Click to chat is a free WhatsApp plugin for WordPress. By installing this plugin, you can have WhatsApp on your site. In fact, you can have as many icons as you want on the multiple pages of your site. You can also fix the icon on the place you want it to be. That is on the header or footer or on the left side or the right side of the site. You can hide the icon or display it as per the time you want it to be hidden or revealed. The plugin offers chat, group chat or share option as its functionalities. The support representatives appear on a WhatsApp chat with a single click on the icon of any page. The whopping one lakh plus installations of this plugin speaks volumes of how important WhatsApp is on websites too. This is the highest activated plugins in this genre and enables the site owners to contact the web customers easily.

2. Emails:

Since every small to big business runs with an email communication system, this can be used as a potential source to connect with your genuine customers. However, acquiring email ids of customers becomes a headache when customers do not fill the forms and expect to be contacted automatically. Emails offer good analytics data. The automated email system reduces time and money.

3. Customer support:

Our traditional customer support system works amazingly for any website to offer support. Clients also invest their trust in sites that offer support through their representatives. However, it is expensive as it needs CRM (Customer Relationship Management) equipment, trained personnel to work on the CRMs and personnel to manage the support representatives. Tedious, expensive and needs a huge infrastructure including space in comparison to WhatsApp plugins for WordPress.

4. Social media:

Social media networks like twitter and Instagram are doing wonders for marketing. However, they are being used as support platforms these days. Facebook and Instagram offer a live chat for website support thereby attracting customers through social media platforms.

We have learned about the major online support website s, in general, are using popularly. Out of all, WhatsApp chat support has entered the support domain after all the other three but its propagation rate is on the multitude. It is because of its ease of use, popularity, economic and lastly it needs no big infrastructure. If you have tried all of them, do let us know which is your favorite. Use the comments section below to let us know your option as we do our business basing on our clients’ incredible feedback.